Technology and competition for this lucrative market has made a mockery of it.
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“People are spending a big chunk of their lives — much of the 20s and even into their 30s, increasingly — becoming a grown up,” Klinenberg says.
“They’re investing their time in their job, they feel anxious about their career and they’re having a very difficult time moving into that next stage of what we’ve traditionally thought of as grown-up life.” Postponing marriage has also meant that more people are living alone and "happily single," something that many seemingly do not want to give up “People who live alone have a degree of control over their time and space that very few other people have,” says Klinenberg.
App analytics company Applause recently completed a study of 97 dating apps to see which ones were meeting user expectations.
To qualify, an app had to have more than 2,000 reviews across the App Store and the Google Play store.
All of them had received the couch-spooning treatment.
John was a champion girlfriend accumulator, the ringmaster of a romantic circus that only he could see.
Every so often, one of his paramours would catch on and alert the others.
Then he’d block them all on social media and begin the whole thing again.
“I do think there’s a little bit of that paradox-of-choice problem,” he says.
“You have so many different options that it’s easy to find the flaws with each one and difficult to just pick some person with all their flaws — since we all do have them — and just stay with it.” In addition to having a plethora of options, the era of the extended American adolescence seems to have tempered the rush to marriage.
He asked her to help him choose a couch and then spooned with her on all the floor models. As we learn from the podcast “Reply All,” which reported the tale, Suzanne was not the only woman on whom John had chosen to bestow his favor.